Bank of America 2007 Annual Report Download - page 23

Mobile Banking is not available with accounts located in Washington or Idaho.
BANKING AS MOBILE
AS YOU ARE
STAYING IN TOUCH WITH YOUR FINANCES WHEN YOU’RE
ON THE ROAD NEEDN’T BE AN OLYMPIAN TASK.
Olympic kayaker Brett Heyl
can stay in touch with his
finances even when
he’s training at the U.S.
National Whitewater
Center near Charlotte,
North Carolina.
▲
Next August, when many of his com-
patriots are thinking sun and surf,
Brett Heyl plans to be paddling for
gold. A member of the 2004 U.S.
Olympic kayak team that competed
in Athens, he now has his sights set on Beijing for
the 2008 Olympic Games. And as one of 12 Bank of
America Hometown Hopefuls™ supported by the
bank’s sponsorship of the U.S. Olympic Team, he’ll
have the chance to bring his family and friends to
China. “Staying connected is an important part of
my training,” said Heyl, 26. “I’m always at my best
when I’m surrounded by my support team.”
Heyl, whose hometown is Norwich, Vermont,
has found other ways to stay connected when he’s
on the road for competitions and training. An avid
user of Bank of America Online and Mobile Bank-
ing, Heyl uses his laptop and iPhone™ to access
accounts, pay bills, transfer money and locate
ATMs and banking centers across the nation.
With Mobile Banking, protecting customer
data is paramount. Bank of America’s end-to-end
security ensures that information stays encrypted
as it travels between cell phone and bank. Custom-
ers can also set up the service to send them e-mail
or text message alerts related to their accounts.
Heyl receives an e-mail whenever a direct deposit
is credited to one of his accounts. He also gets
a reminder if a bill is due or his deposit balance
drops below a predetermined amount.
It’s a great service for someone who’s on the go
every day. “I can be training in Charlotte one day,
home in New England the next and traveling to
a competition across the globe a week later,” said
Heyl, who’s been a kayaker since he was 9.
“Bank of America’s Online and Mobile Banking
services go everywhere I do and allow me to check
my finances anytime it’s convenient for me.”
That’s precisely why only six months after
launching the service, Bank of America had more
than 600,000 active Mobile Banking users —
more than all other U.S. banks combined. Add
them to 24 million Online Banking customers
(almost 40 percent of total U.S. online banking
users), and it’s easy to see that Bank of America
is where customers want and need it to be.
Bank of America was the first bank to offer Mobile Banking service to
its millions of online customers through the widest variety of carriers
and devices — more than 460 types of phones, including the Apple
iPhone™. “We’re taking convenience and control to a new level by
letting customers stay connected with their finances even when they’re
on the go,” said e-Commerce/ATM executive Lance Drummond.
Like Bank of America’s Online Banking — recently voted the best
consumer Internet bank site in the world by Global Finance magazine
for the second year in a row — Mobile Banking is protected by the
award-winning SiteKey® security service and the $0 Liability Online
Banking Guarantee, which covers any unauthorized activity origi-
nating from Online Banking, including bill payment, when reported
within 60 days of the statement date. For more peace of mind, Bank
of America created SafePass™, a security system that sends a one-
time passcode to a cell phone or integrated debit card when custom-
ers need to make large transfers or other sensitive transactions.
Taking the bank to the customer
Bank of America 2007 2121
Bank of America active
Mobile Banking users,
2007 (in thousands)
Banking
on the Go
Source: Bank of America
December
October
August
June
617
487
388
172