Bank of America 2007 Annual Report Download - page 22

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Insights
■ Our customers say they like the
ease of accessing Bank of America
anytime, anywhere.
■ Customers using a mobile platform
want the same security they enjoy
using Online Banking at home.
Innovations
■ Bank of America created a pocket-size mobile
bank that translates to any screen.
■ An end-to-end secure connection and the $0 Liability
Online Banking Guarantee protect customers from
promptly reported unauthorized activity.
■ Mobile Banking customers can also send money
to their Online Banking payees and transferees.
Opportunities
■ More than 240 million cell phones are in use
in the United States; our mobile services can
reach 75 percent of them.
■ Mobile Banking services work around the globe
for users with an international calling plan.
■ By anticipating our customers’ needs and
demands, we can grow in a rapidly changing world.
Insights Innovations Opportunities
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