Bank of America 2004 Annual Report Download - page 11

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10 BANK OF AMERICA 2004
CATHERINE P. BESSANT
GLOBAL MARKETING EXECUTIVE
“Our strong brand is a significant
competitive advantage, and
in building it, everything matters.
The substance of our people, culture,
process and presence uniquely
set us apart.”
BARBARA J. DESOER
GLOBAL TECHNOLOGY,SERVICE
AND FULFILLMENT EXECUTIVE
“Really understanding what
our customers want is essential
to creating a consistently
outstanding experience for
them across all of our channels.”
AMY WOODS BRINKLEY
GLOBAL RISK EXECUTIVE
“With higher standards
comes shared accountability.
We have hardwired values and
ethics into the character,
the very DNA, of our company.”
GREGORY L. CURL
GLOBAL CORPORATE PLANNING
AND STRATEGY EXECUTIVE
“Bank of America’s diversity,
capital strength and profitability
give it an advantage in
developing new ways to grow
for our shareholders.”
J. STEELE ALPHIN
GLOBAL PERSONNEL EXECUTIVE
“Associates at every
level are committed to our
vision of making Bank
of America the world’s most
admired company.”
ALVARO G. DE MOLINA
PRESIDENT,GLOBAL CAPITAL MARKETS
AND INVESTMENT BANKING
“We are using our competitive
edge as a universal bank to work
together to deliver all of the
company’s resources to clients and
drive revenue for shareholders.”
(More on page 19)
Portrait of a Management Philosophy