Bank of America 2004 Annual Report Download - page 20

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ANK OF AMERICA IS ONE OF A VERY SMALL GROUP OF FINANCIAL INSTITUTIONS WITH THE ABILITY
to offer businesses of all sizes credit, deposit, treasury management and other traditional banking products and
services, plus all the services of a major investment bank. In this universal banking model, teams of consumer,
commercial and investment bankers work together to provide all clients, regardless of size, the right combination of
products and services to meet their needs.
By taking this innovative approach to how we deliver our expertise to corporate clients, we can greatly enhance
each client’s experience and deepen each relationship. We are collaborating to create access to our capabilities that
is based on clients’ financial and strategic needs, rather than their size. Some clients regularly use our array of
traditional and investment banking products and services. Others primarily use standard products, with occasional need
for more complex investment banking expertise. Smaller companies that are beginning to realize their potential through
strong revenue growth might need a trusted advisor to serve as a key strategic counselor and help craft business
development plans and financial strategies to support them.
By understanding these varying needs, we can pair clients with the right team of bankers to deliver unparalleled
service and financial solutions to meet their needs. We also can expand our teams, bringing in experts in additional
product and service areas as client needs change. By bringing the right people to the table at the right time, we can
quickly and easily use the full breadth of our investment banking capabilities, our client and industry knowledge, and
our product expertise to provide clients with insightful solutions and seamless access to the financial services they need.
We will be enhancing our sales and trading capabilities to provide our large institutional investor clients—from
hedge funds to insurance companies—with cutting-edge access to the products they need. And we continue to explore
ways to expand the use of our expertise to structure and distribute what we originate across the company to an
expanding investor client base.
We deliver our services through Global Business and Financial Services and Global Capital Markets and
Investment Banking, and we are now breaking down these walls to deliver the bank’s entire platform to our clients.
Global Business and Financial Services is an industry leader, providing clients with deposit, credit, payments, cash
BANK OF AMERICA 2004 19
Portrait of a Global Business
and Investment Bank
Unlocking the power of the universal banking model
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