Bank of America 2004 Annual Report Download - page 22

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BANK OF AMERICA 2004 21
Portrait of a Personal Banker
and Investment Advisor
Teamwork delivers powerful products and personalized
service to affluent clients.
OMPLEX, RAPIDLY CHANGING AND OFTEN UNCERTAIN—THOSE ARE THE CHARACTERISTICS OF THE FINANCIAL
journey traveled every day by 18 million affluent Americans contending with their saving and borrowing needs while
seeking to build and manage their wealth.
For help navigating this journey, these customers have access to a variety of providers offering standard
financial planning, consumer banking products and/or investments. At Bank of America, we offer a very different and
unique solution through Premier Banking & Investments, our organization focused entirely on serving the specific,
comprehensive needs of America’s affluent individuals and families. In contrast to others, Premier Banking
& Investments delivers personal attention, trusted advice and guidance, plus integrated custom-tailored banking,
credit, investment and day-to-day transaction services to clients with less than $3 million in investable assets. Every
feature of this business is designed to reward clients for their relationship with Bank of America.
By filling the traditional gap between consumer banking and private financial services for the very wealthy,
Premier Banking & Investments is steadily gaining market share and building new and expanded client relationships
in our country’s largest and fastest-growing wealth markets. Premier Banking & Investments now has a coast-to-coast
network of nearly 4,000 client managers and financial advisors, including more than 1,800 skilled advisor teams
and 58 Wealth Centers in markets with the highest concentration of affluent households and the strongest growth
potential. In these markets, where Bank of America already has more than twice the deposit share of its closest com-
petitor, Premier Banking & Investments is fast becoming the financial destination of choice for our 4.8 million affluent
households, which are broadening their existing deposit relationships to include other products and services.
Premier Banking & Investments begins with a closely integrated team—a skilled Premier Banking client
manager brings the banking expertise; a highly trained, experienced financial advisor from our brokerage company,
Banc of America Investment Services, Inc., provides the investment planning skills. The Premier Banking &
Investments teams work on a dedicated, one-to-one basis with their clients.
The teams draw their strength from a product and service foundation that is unparalleled. On the banking
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