Bank of America 2005 Annual Report Download - page 15
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14 Bank of America 2005
ank of America in 2005 effi ciently executed the integration of Fleet, exceeding
the goals set when the merger was announced in 2003. We delivered on the
pre-merger promise to expand into desirable Northeast markets and improve
customer satisfaction and sales in the new markets, all while capturing greater
cost savings than were projected at the merger’s outset.
Bank of America associates smoothly converted the accounts of approximately 5 million Fleet
customers to its retail platform in 2005. During the fi rst seven months of the year, as business
B
Effectively integrating Fleet
Merger creates new opportunities, boosts customer satisfaction and improves sales
How We Grow: Operating Excellence
From left, in Boston, Anne M. Finucane,
president, Northeast; Mark J. Hogan,
Northeast Consumer Division executive;
and William R. Lorenz, Middle
Market Banking executive, Northeast
Commercial Banking, are part of
the Bank of America team that
is growing sales and customer
satisfaction in the Northeast.