Philips 2014 Annual Report Download - page 11

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Our strategic focus 4.1
Annual Report 2014 11
We see increasing demand for energy-ecient and digital lighting
The lighting industry is undergoing a radical transformation, driven by the market’s transition to LED and digital
technology. Three mega-trends are providing a huge opportunity.
The rapid rise in the world’s population and in new lighting applications is increasing global demand for light. At the
same time, with lighting accounting for 19% of global electricity consumption, the world really needs that light to be
energy-ecient. And with the integration of LED technology, lighting controls and software opening up new functionality
and services, the world will also benet from the compelling new applications that digital light can oer.
As a stand-alone company, the Lighting Solutions business will be better positioned to capture the value which is shifting
from individual products to connected LED lighting systems and services, more than osetting the decline of
conventional lighting. Its total addressable market is estimated at over EUR 60 billion.
Lighting mega-trends
More light More energy-ecient light Digital light