Philips 2014 Annual Report Download - page 64

Sector performance 6.4.1
64 Annual Report 2014
capabilities). Several Healthcare businesses have also
located business organizations focusing on growth
geographies at PIC.
Philips Innovation Center Shanghai
Philips Research China is Philips’ second-largest
research lab globally. The organization has sta
working in the Healthcare, Consumer Lifestyle and
Lighting programs and cooperates extensively with
Philips labs across the world. Research China anchors
our broader commitment to our Shanghai R&D campus
as an innovation hub.
Philips Design
Philips Design partners with the Philips businesses,
Group Innovation, and functions to ensure that our
innovations are people-focused, meaningful and
locally relevant, and that the Philips brand experience
is dierentiating, consistent and drives customer
preference across all its touch-points.
Philips Design is a global function within the company,
comprised of a Group Design team that leads the
function and develops new competencies, and fully
integrated sector Design teams ensuring close
alignment with the Philips businesses. The organization
is made up of designers across various disciplines, as
well as psychologists, ergonomists, sociologists and
anthropologists – all working together to understand
people’s needs and desires and to translate these into
relevant solutions and experiences that create value for
people and business. Design’s forward-looking
exploration projects deliver vital insights for new
business development.
Together with the Healthcare Transformation Services
business, Philips Design is developing in-depth
consulting relationships with our Healthcare partners.
The Experience Design team recently supported the
complete renovation of the Infusion Center for cancer
patients at the Broward Health Medical Center in
Florida, USA, in order to improve the experience for
patients and optimize workow for sta. The successful
design outcome was recognized with an Avatar Patient
Experience award and the Healthcare Design award in
2014.
Philips Design is widely recognized as a world leader in
design, and 2014 was a record-breaking year with 137
design awards. Especially worth mentioning is the
impressive haul of 47 iF awards and 39 Red Dot Awards,
the latter including a ‘best of the best’ award for the
Ambient Experience IBA Proton Therapy Suite installed
at the Willis-Knighton Cancer Center in Shreveport,
Louisiana (US).
Philips Healthcare Incubator
The Philips Healthcare Incubator is a business group
dedicated to identifying, developing and bringing to
market breakthrough products and services that drive
the future of healthcare. One example is by
empowering pathologists with a complete connected
digital pathology solution that is designed to optimize
productivity and workow, and ultimately to improve
the quality of diagnosis.
Another proposition called Minicare provides direct
diagnostic information at the patients’ bedside,
enabling physicians to make medical decisions on the
spot. Based on innovative technologies, we have
designed easy-to-use, patient-centric IVD (in-vitro
diagnostics)-enabled solutions and connected services
that have the potential to revolutionize health
management and improve existing workows.
In the third quarter of 2014, Philips completed the
acquisition of Unisensor, a start-up company oering
technology which we plan to leverage for miniaturized,
mobile diagnostics solutions.
Philips Emerging Business Areas
Philips Emerging Business Areas identify, create and
grow new activities that are outside the scope of the
current operating businesses. The portfolio is managed
on a venturing basis. The opportunities and business
models identied by the individual new business
activities determine the approach to commercial
partnerships, sourcing of technology, and platforms to
reach customers. Current examples of successful new
solution businesses or enablers for these include
Horticulture, Light for Health, Photonics, and Wearable
Sensing Technologies.
Philips is ushering in a new era of indoor farming with
LED ‘light recipes’ that help optimize crop yield and
quality. Indoor farms grow vegetables sustainably and
locally in areas where traditional eld farming is not
feasible. Philips Horticulture LED solutions are being
applied on a large scale at forward-thinking growers
worldwide like Green Sense Farms near Chicago, the
city farm of Osaka Prefecture University, and the
tomato nurseries Wim Peters in the Netherlands and
R&L Holt in the UK.
Leveraging its advanced understanding of the
biological eects of light, a team of Philips Light for
Health researchers, collaborating with leading research
institutions and hospitals, has developed a number of
products that feature LED light and oer proven
medical benets.
Philips Photonics is a global leader in VCSEL
technology and designs, manufactures, markets and
sells VCSEL-based solutions for data communications,
consumer and industrial applications. VCSELs are LED-
like lasers enabling applications like gesture control,
environmental sensing, precise scene illumination for
surveillance cameras, and ultra-fast data
communication. Philips Photonics has enabled the
introduction of laser-based PC mice and high-bit-rate
active optical cables, as well as introducing VCSEL-
based solutions for industrial processing of plastic
materials.