Philips 2014 Annual Report Download - page 20
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Our strategic focus 4.6
20 Annual Report 2014
Slim LED bulb, slimmer utility bills
Breaking with traditional design, the Philips SlimStyle LED bulb shows
that a value-priced oering can deliver the innovation, energy eciency
and light quality that consumers want.
“The main drive to start the SlimStyle project was to
maintain our leadership position in LED lighting
worldwide,” says Agnieszka Kudyba, Integral Project
Leader at Philips Lighting. “We’re in the midst of the LED
revolution. Now we need to make sure we get mass
adoption. The challenge was to get a replacement for
the 60 W bulb, lasting for 25,000 hours, below 10
dollars. And we had to get it on the shelf within six
months in order to strengthen our position as a leader
in LED lighting. And we did it!”
The main architectural challenges in this project were
to achieve the lowest cost possible and to fulll US
ENERGY STAR requirements. “From past experience we
learned that we needed to reduce the number of
components of the lamp,” explains Gon Weijers,
Architect, Philips Lighting. “So we moved from more
than 10 parts to only ve parts in this lamp, which makes
disassembly and recycling of the lamp much easier. And
also, its compactness and low weight reduces shipping
costs and CO2 emissions. The combination of all these
insights led us to the design of this lamp, which is at,
functional and innovative.”
Having dened the required design, there were still
signicant technical hurdles to be overcome. As Peter
Bukkems, Senior Mechanical Engineer, Philips Lighting
explains: “For me as mechanical engineer the biggest
challenge was to combine the thermal and optical
disciplines into one product. We solved the thermal
performance by removing the expensive aluminum
heat sink and making direct contact from the LED board
towards the covers. We integrated the optics into the
clean plastic materials. We made the assembly
complete by using ultrasonic welding – we didn’t use
any screws or glue in the design, but simply melted the
two covers together.”
Innovative design, aordable price, lasting energy
savings, and no compromise on light quality – it’s a
winning combination.