Philips 2014 Annual Report Download - page 17
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Our strategic focus 4.6
Annual Report 2014 17
Getting to the heart of health
Recent research suggests that the ongoing health of our teeth and gums
has a connection with the health of our heart.
Which is why some innovative thinking from Philips
specically focused on how to improve dental care has
had such a profound eect on the way we manage our
lifestyles, no matter how old we are or where we live.
Everyone knows that brushing teeth regularly is
essential for good oral hygiene, but sometimes to truly
improve people’s lives, we need a helping hand from
technology. As Michael Noack, Professor of Dental Care
& Periodontology at the University of Cologne states,
the applied technology of the revolutionary Philips
Sonicare electric toothbrush protects gums and
removes plaque far better than regular toothbrushes.
The dierence between the two is obvious, he says.
A consumer medical breakthrough that was rst
developed in the 1980s and which has been
continuously perfected since, the Sonicare electric
toothbrush is designed to empower people to take
control of their personal dental care. It’s the very
embodiment of the sort of meaningful, impactful
innovations that Philips has become synonymous with.
“My personal experience is that patients who use
Philips Sonicare have an easier time removing biolm
plaque.” Michael Noack, Professor of Dental Care &
Periodontology, University of Cologne