Philips 2014 Annual Report Download - page 51

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Sector performance 6.2
Annual Report 2014 51
6.2 Consumer Lifestyle
“ Across the world people are looking for new ways to take
greater control of their personal health. Ways to cook
healthily, to breathe clean air, to ensure good oral health.
Ways to care for themselves and their families at home. At
Consumer Lifestyle we are playing a key role in this
consumerization of healthcare, expanding our oering to
help consumers make healthier choices every day. We
empower them to be healthy and live well, avoiding illness
through conscious healthy behavior.”
Pieter Nota, CEO Philips Consumer Lifestyle
•We are rigorously executing our strategy, with locally
relevant innovation delivering strong growth and
driving protability.
• Future growth drivers are clearly set: grow the core
businesses through local and global innovation
platforms, and geographical expansion of proven
propositions; further expand in the domain of
personal health by exploring new business
adjacencies and new business areas.
• The sector has made strong progress to reposition
towards a healthy living and disease prevention
portfolio, in more attractive markets, with better
margins.
•Our multi-year Accelerate! program has transformed
the sector into a market-driven organization, by
changing our operating model and instilling a strong
performance culture and end-to-end approach.
6.2.1 Lifestyle retail landscape
Across the world, consumers are looking for solutions
that help them to be healthy, live well and enjoy life.
They want to be in control of their personal health and
to care for their family and friends. They want to look
and feel good.