Philips 2014 Annual Report Download - page 55

Sector performance 6.2.6
Annual Report 2014 55
New ways to fry
Fried food is somewhat of a tradition in Saudi Arabia, as it is in many
countries. It has become so popular that almost a quarter of students
eschew a healthy diet and are now classied as obese.
In addition, almost three quarters of over-40s in the
country are overweight, which puts enormous strain on
the medical system.
Dental assistant Mai Matbouli had to change her
lifestyle because she was overweight and this was
impacting on her health and ability to walk. So, as part
of a unique experiment, Saudi medical professionals
gave her a Philips Airfryer, along with other patients
suering from high blood pressure or diabetes, to see if
using the Philips Airfryer could help her lose weight.
The Airfryer uses innovative Rapid Air Technology so
that up to 80% less fat is used to cook dishes like French
fries* – but with remarkably similar results. Nutritious
recipes, inspired by a clever and meaningful kitchen
tool such as the Airfryer, can transform the health of
both kitchen novices and those who think of
themselves as culinary experts.
* Compared to frying fresh fries in a conventional Philips
deep-fat fryer