General Motors 2010 Annual Report Download - page 10

8 General Motors Company 2010 Annual Report
A New World of Opportunity
and Growth
The new GM is in a strong position to compete. Along with our joint venture
partners, GM holds the leading position in the BRIC markets—Brazil, Russia,
India and China—which collectively present the biggest opportunity for growth
over the next five years. North America presents additional growth potential
as it continues to recover from the economic crisis.
Despite the recent downturn, the global automotive
industry remains a growth business. In fact, some
industry analysts expect the market to increase from
72 million units in 2010 to as much as 96 million
units by 2015. GM is well-poised to capitalize on
that explosive growth.
The emerging BRIC markets are projected to grow
collectively by nearly 12 million vehicles by 2015 as
robust economies and increasing personal wealth
drive demand. GM, together with our joint venture
partners, ended 2010 with a market-leading
12.2 percent share in the combined BRIC countries,
holding the number-one position for the sixth
consecutive year.
Over the past decade, GM and our joint venture
partners have built a leading position in China—
the world’s largest automotive market—with share
increasing from 3.4 percent in 2000 to our current
12.8 percent. In India, GM and its partners saw a
strong performance in 2010, delivering record
volume, up 60 percent year over year, and an overall
0.6 point gain in market share. Brazil is the world’s
fifth-largest vehicle market, and GM is one of the top
automakers there with a 19 percent market share.
In North America, GM ended the year as the market
share leader, driven by sharper brand focus and
strong market acceptance of our new vehicles.
In the United States, Buick has become the fastest-
growing major automotive brand by appealing to a
broad spectrum of vehicle buyers, with a 52 percent
increase in sales in 2010. And in Canada, our core
brand retail sales grew 26.4 percent in 2010, helping
us achieve 15.6 percent market share.
It’s becoming increasingly clear, all over the world:
From Europe to Africa, Asia to North and South
America, the new GM is taking hold. We’re making
progress every day in our drive to design, build
and sell the world’s best vehicles.