General Motors 2010 Annual Report Download - page 9
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General Motors Company 2010 Annual Report 7
The New GM Business Model
Focusing on fewer U.S. brands—
each with a distinct strategy—allows
GM to stabilize and begin to improve
market share.
Improvements in design, content,
engineering and quality are resulting
in increased segment share as well
as improved average transaction prices.
GM’s new business model is designed
to continuously and consistently
invest in vehicle design, quality and
technology, in turn building stronger
brands and higher residual values.
GM Vision
Design, build and sell
the world’s best vehicles
DESIGN
Focusing on fewer brands;
leveraging global resources
to create the most compelling
vehicles and technologies
BUILD
Optimizing our global
footprint to cost-eff ectively
develop best-in-segment
vehicles
SELL
Maximizing revenues with
a focused brand strategy;
delivering world-class
vehicles to market
REINVEST
Reinvesting cash and profi ts
consistently into vehicle and
technology development,
regardless of business cycle