Regions Bank 2012 Annual Report Download - page 11

REGIONS 2012 ANNUAL REPORT
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communities that thrive. By way of example, this
approach motivated us to provide the financing
needed by the Karns Volunteer Fire Department in
Knoxville, Tenn., to construct a new fire station. It
is also why we said “yes” when T&D Farms needed
funding for a successful farming business it operates
in Inverness, Miss., an impoverished community in
the Mississippi Delta that needs all the jobs it can
get. And we were able to see the opportunity when
Oakhurst Medical Centers in Atlanta, Ga., needed
help expanding its facility so that more patients could
be served. While the total project costs exceeded
$6 million, Oakhurst received a grant of only $5
million from the U.S. Department of Health and
Human Services for new construction and expansion.
Regions was able to step in and provide a $1 million
construction loan and permanent financing thereafter.
By supporting these enterprises and creating new
jobs, Regions helps promote the economic activity
that builds on itself – and makes growth a reality for
Regions and these communities alike.
In addition to our shared value approach, we are also
proud of our charitable contributions, as well as the
volunteer efforts of our associates that strengthen the
communities we serve. In the first half of 2012 alone,
Regions associates volunteered for nearly 5,300
community service activities, which included teaching
more than 3,300 financial education classes. But we
believe that we can make an even bigger impact on
our communities by helping our customers achieve
their financial goals. If we provide the products and
services that help our customers and communities
succeed financially, we will create value as a result
for our shareholders.
The Transition to Growth Mode
As we move forward and transition to growth, the
concept of creating shared value will serve as our
guiding principle. We understand that growth will be
somewhat challenging as overall economic growth
remains muted and consumers and businesses are
reluctant to make new investments or take on more
debt given the economic uncertainties. However,
we are confident that as the economic recovery
strengthens, Regions should be well positioned to
earn more than its fair share of the growth.
For example, we operate in 16 states, but in seven
Southeastern states where we hold 85% of our customer
deposits, these markets have been growing above the
national average. Regions has significant share in each
of these markets. At mid-year 2012, Regions held a
9.4% share of the weighted average deposits in our
core markets, placing us a close third in market share
among all banks. We hold the leading market share in
Alabama, Tennessee and Mississippi, and rank fourth
or better in Florida, Louisiana and Arkansas.
We believe that performance results have to be built on
a foundation of service. Our associates have worked
hard to bolster Regions’ reputation and delivery of
customer service. In recent years, our associates have
earned high marks in consumer studies conducted
by Gallup, J.D. Power and Associates, TNS, Prime
Performance and Temkin. Regions conducts more
than 200,000 customer surveys every year in all
of its businesses, and these surveys give us more
confidence in our ability to provide customers with
the products and services that meet their needs.
When you consider that 4 million households bank
with Regions today and that 50% have only one service
such as a checking account or a mortgage, you start to
understand our incredible opportunity.
Ranked fourth or better
in market share
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