Regions Bank 2012 Annual Report Download - page 12

REGIONS 2012 ANNUAL REPORT
10
The Regions360 program we introduced last fall helps
us seize this opportunity with a focus on deepening
customer relationships. Regions360 begins with getting
a full detailed understanding of our customers’
financial situations. It continues with connecting their
goals with the best products and services across all
of our lines of business to help them achieve these
goals. The end result is that we have created shared
value for our customers and built stronger and deeper
relationships with them. Our associates have been
going through companywide training in new techniques
and technologies to improve their ability to identify our
customers’ needs and provide the advice, guidance
and education to help our customers meet their
goals – regardless of which of our various business
lines can help them meet those goals.
We have developed new protocols for identifying –
and then meeting – our customers’ needs, and
believe we have done just that with the Now Banking
service we launched in 2012. This service gives
unbanked and underbanked customers the ability
to cash checks, transfer funds, reload prepaid debit
cards and expedite bill payment. More than 350,000
of our customers currently use the Now Banking
service, half of whom are new to the bank. In addition,
we have invested tremendous resources in providing
financial education to our customers and communities.
Enhancing financial education improves the quality of
financial decisions and strengthens our communities.
I believe this is a great example of where Regions is
identifying the unmet needs of our community and
then meeting them with educational programs as
well as products and services that are fair, affordable,
understandable – and sustainable.
For all of our accomplishments in 2012, we realize that
the task before us is to grow our business revenues.
New programs such as Now Banking, Regions360
and our many new referral initiatives should position
Regions to meet more of our customers’ needs as
the economy strengthens and loan demand picks
up. I feel confident that Regions associates have
the resources, the relationships and the resolve to
make 2013 a fulfilling year for our customers, our
communities and our shareholders.
Thank You
With the guidance of our Board of Directors, Regions
has a clear path forward. I want to thank these
dedicated individuals for the support and expertise
they have provided over the past year. I also want
to express my personal gratitude to our chairman,
Earnie Deavenport, for his wise counsel, leadership
and support.
I want to recognize Dr. Condoleezza Rice for the
wisdom and insights she has provided as an advisor
to our Board of Directors. I also want to thank the
members of our Operating Committee for the leadership
they have provided in recent years. Additionally, I want
to express my sincere appreciation to our remarkable
team of Regions associates. In every way, they are the
heart and soul of this great organization.
Finally, I thank you, our shareholders, for your continuing
support and your investment.
Grayson Hall
President and Chief Executive Officer