Philips 2010 Annual Report Download - page 10
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President’s message
10 Annual Report 2010
It has been an honor to serve this great company as
President and CEO. As I prepare to hand over the reins to
my successor, I see a people-focused, market-driven
Philips providing innovative, simplicity-led solutions to key
global issues – the demand for affordable healthcare, the
desire for personal well-being and the need for energy
efficiency. I see a financially sound Philips with a strong
brand and leading market positions, especially in emerging
markets, as well as highly engaged employees. In short, I
see a Philips that is in good shape – and ready to fulfill its
ambition of becoming a global leader in health and well-
being.
In conclusion, I would like to thank our customers and
suppliers for their loyalty and support over the past ten
years, and our employees for their unstinting dedication
and efforts. I would particularly like to thank our
shareholders for their continued endorsement of our
strategic direction. In executing our Vision 2015 program,
I know that Frans van Houten and his team will do
everything within their power to maximize Philips’ full
potential and so grow the value of our shareholders’
investment.
Gerard Kleisterlee, President
Accelerate growth to achieve Vision 2015
Drive performance Improve capabilities Implement strategy
Management Agenda 2011
• Make the turn to faster
growth and gain market share
• Deliver on financial returns
• Deliver on our EcoVision
sustainability commitments
• Champion customer
responsiveness and adopt
culture of growth
• Improve speed and execution
to market
• “Resource to win” now to
ensure achievement of
Vision 2015
• Strengthen and grow in all
emerging markets – make
China a “home” market
• Execute “must win” strategic
battles in key business-market
combinations
• Pursue value-creating acquisitions
and invest in growth to
strengthen our portfolio