Philips 2010 Annual Report Download - page 16

3 Our strategy in action 3.1 - 3.1
16 Annual Report 2010
Opening the door to a new era in
radiology
Today, people expect quality healthcare, yet invariably
there is less money to treat them. So we are helping
radiologists to go further – with a new way of working.
Based on feedback from clinicians across the globe, our
answer to the dilemma of increased demand and fewer
resources is simple: smarter teamwork through
innovation.
Just as Web 2.0 redefined the way people connect, share
and use the internet, Philips has coined “Imaging 2.0” to
refer to the new era in radiology science, which is opening
up a world of possibilities for clinicians and patients.
Imaging 2.0 encompasses the launch of a brand new
portfolio of Philips imaging solutions across multiple
modalities.
For instance, with the IntelliSpace Portal, the radiologist
can now integrate information from CT, MR and Nuclear
Medicine to increase diagnostic confidence. Plus, it
includes a feature called Collaborator – an intelligent,
rapid tool linking the radiologist to colleagues and peers
virtually anywhere in the world, enabling them to share
images and data, and to discuss cases in real-time.
Efficient, personalized patient care – one of the key benefits delivered
by Imaging 2.0.
This level of collaboration and integration, combined with
increased patient focus and improved economic value, is
helping clinicians achieve what was unimaginable just a few