Philips 2010 Annual Report Download - page 94

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6 Sector performance 6.2.5 - 6.2.6
94 Annual Report 2010
6.2.6 Strategy and 2011 objectives
Philips Consumer Lifestyle will continue to play an
important role in the realization of Philips’ strategic
ambitions in the domain of health and well-being.
Consumer Lifestyle has defined the following key business
objectives for 2011:
Drive performance
•Accelerate top-line growth, growing market shares and
increasing market penetration in selected business/
market combinations
• Maintain market share and optimize profitability in
selected other business/market combinations
• Increase outright leadership positions in Net Promoter
Score, underpinned by a strong focus on product
performance and quality
• Drive operational excellence end-to-end through the
value chain
• Deliver on our EcoVision sustainability commitments
Improve capabilities
• Champion consumer and retailer responsiveness,
organizing around customers and markets and moving
decision-making closer to markets
• Develop new go-to-market channels and opportunities
• Accelerate high-impact innovation relevant to local
consumer needs to beat competition
• Drive an agile organization with fast decision-making
and clear accountabilities
Implement strategy
• Grow Personal Care, Health & Wellness, Domestic
Appliances and Coffee businesses
• Continue to strengthen Television business and manage
it towards profitability
• Maintain position in Audio & Video Multimedia and
Accessories while driving growth in selected business/
market combinations
• Grow emerging markets and make China a global home,
building business creation capabilities
• Strengthen our portfolio with targeted mergers and
acquisitions