Philips 2010 Annual Report Download - page 88

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6 Sector performance 6.1.5 - 6.1.7
88 Annual Report 2010
EBIT and EBITA1)
in millions of euros
■-EBIT in value--■
■-EBITA in value----EBITA as a % of sales
1,500
1,000
500
0
45.0
30.0
15.0
0
763
111
874
13.3
2006
709
137
846
12.7
2007
621
218
839
11.0
2008
591
257
848
10.8
2009
922
264
1,186
13.8
2010
1) For a reconciliation to the most directly comparable GAAP measures, see
chapter 16, Reconciliation of non-GAAP information, of this Annual Report.
6.1.6 Regulatory requirements
Philips Healthcare is subject to extensive regulation. It
strives for full compliance with regulatory product
approval and quality system requirements in every market
it serves by addressing specific terms and conditions of
local ministry of health or federal regulatory authorities,
including agencies like the US FDA, EU Competent
Authorities and Japanese MLHW. Environmental and
sustainability requirements like the European Union’s
Waste from Electrical and Electronic Equipment (WEEE)
and Restriction of Hazardous Substances (RoHS)
directives are met with comprehensive EcoDesign and
manufacturing programs to reduce the use of hazardous
materials.
Philips Healthcare participates in COCIR, the European
trade association for the Radiological, Electro-medical and
Healthcare IT industry, which has committed to
participate in the Energy-using Products Directive
through a Self-Regulatory Initiative for imaging equipment.
6.1.7 Strategy and 2011 objectives
Philips Healthcare will continue to play an important role
in the realization of Philips’ strategic ambitions in the
domain of health and well-being.
Healthcare has defined the following key business
objectives for 2011:
Drive performance
• Deliver cost innovation and margin initiatives
• Expand service portfolio
• Continue to build the Philips Healthcare brand
• Deliver on our EcoVision sustainability commitments
Improve capabilities
• Organize around customers and markets
• Simplify the way we work to create more customer
focus
• Improve customer business administrative process
• Improve service delivery
• Achieve breakthrough cost innovation in product
design
• Drive growth and leadership in oncology
• Extend our leadership in cardiology
Implement strategy
• Advance towards global leadership position in Imaging
Systems
• Grow Home Healthcare
• Grow best-in-class clinical decision support, patient
care and clinical informatics solution business
• Grow in emerging markets faster than competition