Philips 2010 Annual Report Download - page 28
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3 Our strategy in action 3.4 - 3.4
28 Annual Report 2010
Making business sense with
sustainable TVs
As increasing numbers of people demand sustainable
products and services, we continue to make simple, but
highly effective, green changes to the way we operate.
Being a leading global company in health and well-being,
we are naturally committed to the principles of
sustainability – after all, sustainability is essentially about
the health and well-being of our planet. But in addition, we
also firmly believe that minimizing our impact on the
environment leads to substantial business opportunities.
Firstly, because people prefer brands with a proven
sustainability record, and increasingly they are placing
sustainability issues at the center of their purchase
decisions. Secondly, by reducing energy consumption and
waste during manufacturing, we also reduce our own
operating costs, which obviously makes good business
sense.
That’s why more than 25 years ago we started to
systematically address the challenge of environmental
care. At first we implemented waste management and
energy efficiency programs in our manufacturing
processes, but soon after we became active in designing
energy-saving products, including of course TVs. All this
was combined with advanced processes that, where
possible, used recycled materials.
40% reduction in TV energy consumption
In recent years we have made substantial progress in the
energy efficiency of our TVs – an average 40% reduction
compared to previous models. This reduction in energy
consumption has been achieved through, for instance, the
introduction of LED backlight technology. And it is not
just when the TV is switched on that energy savings are
made: in standby mode, advanced technology has driven
power consumption down to less than 20% of the EU’s
legal requirements – one of the lowest standby energy
consumption rates available on the market today.
37,500 trees saved every year
Our Television business saves huge quantities of paper by
using recycled packaging, and we also use biodegradable
polystyrene. And, in addition to using recycled paper in