Philips 2010 Annual Report Download - page 34

3 Our strategy in action 3.5 - 3.5
34 Annual Report 2010
Breakthrough LED bulb for
ambience and economy
At Light+Building 2010 we announced the market
introduction of our new dimmable 12 W lamp – the
industry’s first LED replacement for the 60 W
incandescent bulb.
With this new lamp, marketed in the United States as
EnduraLED A19, facility managers and property owners
now have an alternative to the most common
incandescent bulb – one that delivers the same warm
white light they are familiar with, and that has excellent
dimming properties.
Replacing a standard 60 W bulb with EnduraLED A19,
which uses just 12 watts of power and delivers an industry
benchmark of 806 lumens, could save a business or
commercial property up to USD 120 over the course of
the life of the lamp.
Fending off the competition
This breakthrough lamp first came to prominence at the
end of 2009, when it was named as the 3rd best invention of
the year by TIME Magazine. “With the flick of a switch,
Philips may have just dramatically lowered America’s
electric bill,” TIME commented.
And at its annual conference in September, the American
Lighting Association recognized EnduraLED as the best
LED replacement solution in the US A19 class. Twelve
other lamp companies were vying for this coveted award,
so this was a particular feather in our cap – especially as
the award was judged by independent US lighting industry
experts such as the Pacific Northwest National
Laboratory and the California Lighting Technology
Center.