Philips 2010 Annual Report Download - page 29

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3 Our strategy in action 3.4 - 3.4
Annual Report 2010 29
our packaging, we also avoid using it in our marketing
materials – for instance, by developing electronic point-
of-sale information that is displayed on the TVs in each
shop, and incorporating electronic user manuals within
the TVs themselves. These and other measures save a
total of 15 million kilos of paper, equivalent to 37,500
trees, every year.
As a leader in sustainability, Philips continuously strives to make it simple
for consumers to reduce their impact on the environment.
A holistic approach to product design
A powerful example of our commitment to sustainability
is the award-winning Econova LED TV. This performance
LED TV consumes 60% less power than its predecessor,
an impressive energy efficiency that is further enhanced by
its innovative ‘zero power switch’. Even the remote
control is efficient – powered by solar energy. The TV is
also completely free of PVC and brominated flame
retardants. Add to that the fact that 60% of the aluminum
used in the set is recycled and it’s not surprising that the
Econova LED TV (42PFL6805) won the prestigious EISA
award ‘European Green TV 2010-2011’.
The remote control is charged via a solar cell, which works even in indoor
light conditions.