Philips 2010 Annual Report Download - page 32

3 Our strategy in action 3.5 - 3.5
32 Annual Report 2010
A lighting revolution in the home
Home lighting is no longer only about practical
illumination – increasingly it’s about the power of lighting
to enable people to personalize their interiors.
At the end of a hard day, home is the place most of us want
to go to unwind. That’s where we can be ourselves – and
relax, energize or socialize. It’s where we’re surrounded
by the objects we treasure, the things that reflect our
identity and personality.
Transforming a house into a home is all about creating the
right atmosphere. The color of the walls, the way in which
a room is furnished and the amount of natural light that
flows in through the windows, are all factors that
contribute to the atmosphere of individual spaces.
In the home, light has traditionally been seen as something
to switch on or off as needed for sight. But light is so much
more than this. Today, light is no longer static. It is no
longer about dimming or switching on and off a single tone
of light. We have entered a new era, in which lighting can
do more – much more – than simply illuminate.
Our lighting industry is in the midst of a revolution, driven
by the demand for energy efficiency, the shift from
components toward connected lighting systems, and the
transition from analog to digital lighting. Digital or LED
lighting offers unprecedented freedom in terms of color,
dynamics, miniaturization, architectural integration and
energy efficiency, opening up exciting new ways for
consumers to use and experience light.
Lighting - expressing who we are and how we
feel
LEDs provide a palette of millions of colors or a thousand
shades of white light and dynamic effects that conventional
lighting cannot match in terms of scene-setting and
ambiance. Our LED-based home lighting solutions enable