Philips 2010 Annual Report Download - page 83

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6 Sector performance 6.1 - 6.1.1
Annual Report 2010 83
6.1 Healthcare
In 2010 we continued to introduce more intuitive, affordable and
effective solutions. We also made a number of value-adding
acquisitions and expanded our presence in emerging markets. In
still-challenging market conditions, we posted solid financial results,
thanks to our ongoing focus on winning business and controlling
cost.” Steve Rusckowski, CEO Philips Healthcare
€ 8.6 billion
sales 13.8%
EBITA as a % of sales € 1.1 billion
cash flows before financing activities
Healthcare challenges present major opportunities in
the long term
Addressing the care cycle – our unique differentiator
Home healthcare is a core part of our healthcare
strategy
Improved market leadership in core businesses
Introduction
The future of healthcare is one of the most pressing global
issues of our time. Around the world, societies are facing
the growing reality and burden of increasing and in some
cases aging populations, as well as the upward spiraling
costs of keeping us in good health. Worldwide, many
more people live longer with chronic disease – such as
cardiovascular diseases, cancer, diabetes – than in the
past. Aging and unhealthy lifestyles are also contributing to
the rise of chronic diseases, putting even more pressure
on healthcare systems. At the same time the world is
facing a global and growing deficit of healthcare
professionals.
In the long term, these challenges present Philips with an
enormous opportunity. We focus our business on
addressing the evolving needs of the healthcare market by
developing meaningful innovations that contribute to
better healthcare, at lower cost, around the world.
6.1.1 Healthcare landscape
The global healthcare market is dynamic and growing.
Over the past three decades, the healthcare industry has
grown faster than Western world GDP, and has also
experienced high rates of growth in emerging markets