Philips 2010 Annual Report Download - page 44

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4 Our planet, our partners, our people 4.2 - 4.2
44 Annual Report 2010
Improving our footprint
We believe that addressing the effects of mankind’s
environmental footprint, such as climate change,
requires meaningful, sustainable innovation.
‘Lead in Sustainability’ is one of the key objectives of our
Vision 2015 strategic plan – a goal we pursue
systematically through our EcoVision programs. In the
EcoVision5 program, leadership is profiled with three Key
Performance Indicators (KPIs), which track our activities
in the areas of Green and Social Innovation, the building
blocks for Sustainable Innovation. Green Innovation
focuses on reducing the Environmental or Ecological
Footprint of our products. Social Innovation comprises
contributions to the improvement of the Human
Development Index (HDI), for instance by delivering
products and services for accessible and affordable
healthcare in emerging markets.
Ecological Footprint
up
down
Human Development Index
Sustainability at the heart of health
and well-being
Sustainable health and
well-being space
The Human Development Index is a United Nations parameter and
incorporates three elements, life expectancy, purchasing power and
education level.
Leadership KPIs
In our EcoVision5 program, the first leadership KPI –
‘care’ – drives Social Innovation, while the other two –
‘energy efficiency’ and ‘materials’ – drive Green
Innovation.