Philips 2010 Annual Report Download - page 89

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6 Sector performance 6.2 - 6.2
Annual Report 2010 89
6.2 Consumer Lifestyle
“In 2010 we continued to increase our profitability, driven by our
leading positions in health and well-being, our global footprint and
our strong brand. We set out on a journey to sharpen our focus,
taking a granular approach to key categories and markets to ignite
top-line growth.” Pieter Nota, CEO Philips Consumer Lifestyle
€ 8.9 billion
sales 7.2%
EBITA as a % of sales € 404 million
cash flows before financing activities
• Leading positions in categories such as male shaving and
grooming, coffee appliances and oral healthcare
•Further decisive action taken to reduce our exposure in
the Television business
• Increased focus on growth, taking a granular approach
by making clear investment choices
• Expanded business creation capabilities in emerging
markets and investment in key enablers to accelerate
growth
Introduction
Across the world, consumers aspire to improve their
health and feeling of well-being, but struggle to balance this
with the increasing complexity of their lives. This trend is
creating a large and growing market in the developed and
especially in the emerging economies, where Consumer
Lifestyle can benefit by delivering health and well-being
solutions with advanced technology that meet people’s
needs.
We strive to understand consumer needs and translate
those insights into breakthrough, meaningful innovations.
Our competitive advantage is our solutions that are easy
to experience, advanced and designed around the
consumer. This strength is galvanized by our powerful
global brand, our understanding of the markets we
operate in and the many synergies with our channels,
partners and supply chain.