Philips 2010 Annual Report Download - page 13

2 Vision 2015 - our strategic focus 2 - 2
Annual Report 2010 13
2Vision 2015 - our strategic focus
In 2007, Philips launched Vision 2010: a strategy to create
a focused and globally leading health and well-being
company. With a clear idea of many of the longer-term
challenges our world faces, from aging populations to the
need for efficient energy usage, we set out to round off the
transformation of our company from a high-volume
electronics group to a focused, market-driven global
player in healthcare, lighting and lifestyle – businesses in
which many of today’s key challenges intersect.
Vision 2015 is an evolution of this strategy. By further
expanding our existing leadership positions, strengthening
our brand and leading in sustainability, we believe we can
continue to make a profitable contribution to people’s
lives. Our clearly articulated mission, our strong position
in many exciting and promising markets, coupled with a
highly engaged workforce and a deep desire to do the
right thing for our world, puts us in an excellent position
for the future.
Our ambition for 2015
Philips wants to be a global leader in health and well-being,
becoming the preferred brand in the majority of our
chosen markets. We believe Philips is uniquely positioned
for growth through its ability to simply make a difference
to people’s lives with meaningful, sustainable innovations.
Our sectors
Our health and well-being offering is powered by our
three operating sectors: Healthcare, Consumer Lifestyle
and Lighting.
Healthcare: The future of healthcare is one of the most
pressing global issues of our time. Our Healthcare
sector’s vision is to improve the quality of clinicians’ and
patients’ lives by simplifying the delivery of healthcare,
improving clinical outcomes and reducing healthcare
system costs around the world. This includes helping to
improve the diagnosis, treatment and management of
many of today’s deadly and debilitating diseases, such as
cancer and heart disease.
By approaching healthcare from the perspective of a
patient or a physician, we believe we can better
understand clinical needs and create more innovative and
meaningful solutions. By understanding a medical
condition through the entire “cycle of care” – from
prevention and screening, through diagnosis and
treatment, to recovery and, where needed, long-term
management – we can create more effective solutions. By
focusing on enabling care in the hospital, in the home, or
wherever else the patient might be, we can improve the
quality of life for patients and their care providers.
Through our consistent focus on all of these aspects of
care, we can ultimately create the best solutions –
solutions that improve outcomes, save lives and reduce
costs.
Consumer Lifestyle: Consumers are looking for
solutions and products that are easy to use and help them
to live a better and healthier life. They are more
appearance-conscious and want to boost self-confidence;
they want to be in charge of their health and lifestyle; they
want to create a home environment where they can
escape life’s complexities; they want to share moments
with their family and friends. To achieve these goals, they
need technology that is advanced and easy to use and
designed around their specific needs. Our Consumer
Lifestyle sector builds on a deep understanding of people’s
needs and aspirations to create innovations that help
them achieve their lifestyle ambitions.
Lighting: Human life revolves around light. Light affects
our mood, improves our well-being, and enables us to
experience and achieve more. It is a vital part of making
our lives fuller, more productive and safer. Our Lighting
sector focuses on innovative ways of using light to simply
enhance people’s lives where they live and work – in the
home, at school, at work, in shops and public places, as
well as on the road. Recognizing how resource
conservation and climate protection will play an
increasingly significant part in human health and well-
being, we pay special attention to maximizing the effect of
lighting while minimizing the energy required to produce
it.
Our key priorities for 2015
Be the preferred brand in health and well-being in
the majority of our chosen markets: We want to be
the preferred brand in health and well-being around the
world in the majority of our chosen markets, with
simplicity as our competitive edge. After five years of
cumulative growth in our brand value, we currently rank
as one of the most valued brands in the world. We are
committed to further strengthening our position and
building Philips into a leading health and well-being brand
that delivers on our brand promise of “sense and
simplicity”. We will measure our success by carefully
monitoring our brand value and the Net Promoter Score
of our products and solutions.