Philips 2010 Annual Report Download - page 15
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3 Our strategy in action 3 - 3.1
Annual Report 2010 15
3Our strategy in action
3.1 Professional Healthcare
Global demographic and environmental
trends, such as aging populations and the
spread of chronic diseases like obesity and
diabetes to the developing world, will
require a fundamental shift in the way
healthcare is provided.
In the professional domain, we are driven to
improve the way both patients and
professionals experience healthcare, to
improve clinical outcomes, and to enable
the delivery of quality healthcare at lower
cost.
By focusing on the range of medical issues
associated with oncology, cardiology and
women’s health, we can deliver better,
more differentiated solutions that are more
clinically relevant.