Philips 2010 Annual Report Download - page 84

6 Sector performance 6.1.1 - 6.1.3
84 Annual Report 2010
such as China and India. Rising healthcare costs present a
major challenge to society. The industry is looking to
address this through continued innovation, both in
traditional care settings and also in the field of home
healthcare. This approach will not only help to lighten the
burden on health systems, but will also help to provide a
more comforting and therapeutic environment for patient
care.
6.1.2 People-focused, healthcare simplified
Philips’ distinctive approach to healthcare starts by
looking beyond the technology to the people – patients
and care providers – and the medical problems they face.
By gaining deep insights into how patients and clinicians
experience healthcare, we are able to identify market and
clinical needs. In response, we can develop more intuitive,
more affordable, and in the end more meaningful
innovations to help take some of the complexity out of
healthcare. This results in better diagnosis, more
appropriate treatment planning, faster patient recovery
and long-term health. We try to simplify healthcare by
combining our clinical expertise with human insights to
develop innovations that ultimately help to improve the
quality of people’s lives. We believe that we are well
positioned for the long term as global healthcare needs
will continue to increase and our care cycle approach will
drive towards better patient outcomes and reduced
healthcare system costs.
With a strong presence in cardiology, oncology and
women’s health, we focus on many of the fundamental
health problems with which people are confronted, such
as congestive heart failure, lung and breast cancers and
coronary artery disease. Our focus is on understanding
the complete cycle of care – from disease prevention to
screening and diagnosis through to treatment, monitoring
and health management – and choosing to participate in
the areas where we can add significant value. Philips is
dedicated to making an impact wherever care is provided,
within the hospital – critical care, emergency care and
surgery – and, as importantly, in the home.
The high-growth sector of home healthcare is a core part
of Philips’ healthcare strategy. We provide innovative
products and services for the home that connect patients
to their healthcare providers and support individuals at
risk in the home through better awareness, diagnosis,
treatment, monitoring and management of their
conditions. We also provide solutions that improve the
quality of life for aging adults, for people with chronic
illnesses and for their caregivers, by enabling healthier,
independent living at home.
6.1.3 About Philips Healthcare
Philips is one of the top-tier players in the healthcare
technology market (based on sales) alongside General
Electric (GE) and Siemens. Our Healthcare sector has
global leadership positions in areas such as cardiac care,
acute care and home healthcare.
Philips Healthcare’s current activities are organized
across four businesses:
•Imaging Systems: interventional X-ray, diagnostic X-ray,
computed tomography (CT), magnetic resonance (MR),
nuclear medicine (NM) and ultrasound imaging
equipment, as well as women’s health
• Patient Care & Clinical Informatics: cardiology
informatics, including diagnostic electrocardiography
(ECG); enterprise imaging informatics, including
radiology information systems (RIS) and picture
archiving and communication systems (PACS); patient
monitoring and clinical informatics; perinatal care,
including fetal monitoring and Philips Children’s Medical
Ventures; and therapeutic care, which includes cardiac
resuscitation, emergency care solutions, therapeutic
temperature management, hospital respiratory
systems, and ventilation
• Home Healthcare Solutions: sleep management and
respiratory care, medical alert services, remote cardiac
services, remote patient management
• Customer Services: consultancy, site planning and
project management, clinical services, Ambient
Experience, education, equipment financing, asset
management and equipment maintenance and repair
Total sales by business 2010
as a %
Customer Services
25
Patient Care &
Clinical Informatics
21
Home Healthcare Solutions
14
Imaging
Systems
40
Products and services are sold to healthcare providers
around the world, including academic, enterprise and
stand-alone institutions, clinics, physicians, home
healthcare agencies and consumer retailers. Marketing,
sales and service channels are mainly direct.