Philips 2010 Annual Report Download - page 17

3 Our strategy in action 3.1 - 3.1
Annual Report 2010 17
short years ago – faster and more accurate diagnoses and
treatment, as well as lower costs for the healthcare
system.
Teamwork in all dimensions
Throughout our activities in radiology we aim to facilitate
and enhance clinical collaboration. For example, our 3D
imaging systems are bringing surgeons and radiologists
increasingly close together in daily interaction.
Functioning like a ‘human GPS’, the highly detailed 3D
images mean that radiologists can supply clear ‘roadmaps’
that surgeons depend on to make accurate interventions.
As Osman Ratib, M.D. Professor & Chair, Nuclear
Medicine in Geneva says, “If an image is worth a thousand
words, then a 3D image is worth a million. We can now
convey those images to our referring physicians in a way
that we never could before.”
Imaging 2.0 facilitates new levels of collaboration between radiologists
and referring physicians.
Host of new innovations
At the 96th annual meeting of the Radiological Society of
North America (RSNA) in Chicago in November 2010,
we launched Imaging 2.0 with the unveiling of a wealth of
pioneering, innovative and cost-effective solutions for
radiology. These include our Ingenuity CT and Ingenuity
TF PET/CT, a premium hybrid imaging modality combining
PET (positron emission tomography) and CT. Both the
CT and PET/CT incorporate new innovations to lower
radiation and contrast dose. For instance, Ingenuity CT
can provide up to 80% less dose, up to 15% less injected
contrast, high image quality and fast reconstruction in
seconds rather than minutes.
Other introductions designed to advance diagnosis and
radiology workflow include our revolutionary whole-
body Ingenuity TF PET/MR solution*, which integrates the
molecular imaging capabilities of PET with the superior
soft tissue contrast of MR. Another groundbreaking
introduction was our Ingenia MR solution*, the first-ever
digital broadband MRI system. Ingenia can improve signal-
to-noise ratio by up to 40%. This enables the delivery of
crisp image clarity that clinicians need to make informed
decisions in a wide range of procedures, including
traditional applications like neuro and musculoskeletal
and fast-growing applications like body and cardiac.
When combined with other new solutions in Ultrasound
and Diagnostic X-Ray, these innovations provide a
powerful illustration of how Imaging 2.0 is opening up a
new era in radiology. As Steven Braff, M.D. Professor and
Chairman of Radiology at Fletcher Allen Health Care says,
“I’d seen the advent of CAT scanning, PET scanning and
MRI scanning. And I was beginning to think, ‘Well maybe
that’s it, there’s not going to be anything that exciting
anymore’. But I’m very pleased to say that I was wrong.”
* 510(k) pending; not available for sale in the USA
Our imaging technology is opening up richer views, so clinicians can
perform procedures that are less invasive while delivering the
information they need.