Philips 2010 Annual Report Download - page 33

3 Our strategy in action 3.5 - 3.5
Annual Report 2010 33
consumers to move from homogeneous white light to
variable color temperature, and from static light effects to
dynamic ‘light scenes’. Thanks to the emergence of LED-
based solutions, such as our LivingAmbiance wireless
system, they can enhance and personalize their home
spaces by changing the color, brightness and dynamics of
the light – creating the ideal ambiance to match the
occasion or mood.
And there is even more on the horizon. Increasingly,
design is an important factor in a consumer’s choice of
lighting. With LEDs being so small, new designs can be
created that were never possible before, as designers are
no longer constricted by the form factor of legacy light
sources. And this design freedom will open up new
possibilities – with newly shaped luminaires enabling
consumers to further define their individual style and
identity.
Reflecting the growing importance of design as a
differentiating factor in the consumer luminaires segment,
we acquired Milan-based Luceplan, an iconic design brand
in the premium design segment, in 2010. Luceplan’s
portfolio includes table, suspension, wall and ceiling
luminaires for residential applications, with a number also
used in professional applications.
New ‘light experiences’
Our innovative LED-based home lighting solutions are
designed to beautify and inspire, while empowering
people to define their personal environments through
design and style. The result? A completely new experience
of light. Life at home will never be the same again.