Regions Bank 2011 Annual Report Download - page 235

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NOTE 22. BUSINESS SEGMENT INFORMATION
Regions’ segment information is presented based on Regions’ key segments of business. Each segment is a
strategic business unit that serves specific needs of Regions’ customers. The Company’s primary segment is
Banking/Treasury, which represents the Company’s branch network, including consumer and commercial
banking functions, and has separate management that is responsible for the operation of that business unit. This
segment also includes the Company’s Treasury function, including the Company’s securities portfolio and other
wholesale funding activities.
The Insurance segment includes all business associated with commercial insurance and credit life products
sold to consumer customers. During 2011, minor reclassifications were made from the Banking/Treasury
segment to the Insurance segment to more appropriately present management’s current view of the segments.
The 2010 and 2009 amounts presented below have been adjusted to conform to the 2011 presentation.
The Investment Banking/Brokerage/Trust segment includes trust activities and all brokerage and investment
activities associated with Morgan Keegan. As discussed in Note 3 and in Note 25, in early 2012 Regions entered
into an agreement to sell Morgan Keegan and related entities. The financial information related to these entities is
shown in the tables below as discontinued operations, within the Investment Banking/Brokerage/Trust segment.
The continuing operations information within this segment is related to Regions’ trust activities and Morgan
Asset Management, which are not being sold.
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