Bank of America 2014 Annual Report Download - page 7

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5
Forging broader and
deeper relationships
We’re a leader in personal banking and wealth
management because we listen to our customers
and clients and adapt our offerings to best meet
their needs. This strategy is driving satisfaction
and growth across our consumer and wealth
management businesses, resulting in broader
and deeper customer and client relationships.
•$2.5trillionintotalclientbalancesfor
Merrill Lynch Wealth Management and U.S. Trust,
Bank of America Private Wealth Management,
up 6 percent from 2013.
•4.5millionnewcreditcardswereissuedin
2014; 65 percent to customers with an existing
banking relationship.
•Morethan90percentofnewhomeequity
originations this year went to existing customers.
•Morethan1.2millioncustomershaveactively
enrolled in our new Preferred Rewards program.
•Ouraward-winningMobileBankingapphas
16.5 million users, and in 2014, 11 percent
of all consumer deposits were made through
our mobile platform.
We’re responding to the financial
needs of people and small
business owners with better
banking and wealth management
solutions that simplify their
financial lives, deliver value
and convenience and make
doing business with us clear,
straightforward and rewarding.
Focus on People
$741
billion in
average deposit
balances in 2014
We offer the banking,
planning and investment
services people want
with the convenience
and efficiency of an
integrated platform.