Bank of America 2014 Annual Report Download - page 8

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6
By understanding what’s most important to individuals and
families, were able to deliver exactly what they need at every
point in their financial lives.
Retail We serve 33 million U.S. households through a full range of financial products and
platforms, including tools to help customers do the simple transactions for themselves.
We do this through our award-winning online banking platform with 31 million active users
and 16.5 million mobile users, our 15,800 ATMs, including our new ATMs with Teller Assist,
and more than 4,800 financial centers.
Preferred We provide banking and investment solutions to 11 million mass affluent
clients. As these customers bring us more of their business, we provide specialized
products, expertise and more personalized service to meet all of their financial needs,
as well as more ways to reward them for their business.
Small Business Offering personal expertise to more than 3 million small business clients and
their local communities, we help small business owners succeed by offering convenient
interactions and comprehensive banking, credit and cash management solutions.
Simple, easy-to-understand products:
We have narrowed down our products to
a simpler set that serves the full spectrum
of customer needs — from basic banking
to expert guidance.
More ways to bank: Customers can get
current account information and transact
when and where it is convenient for them —
online, on their mobile phone, through
our new ATMs with Teller Assist or our
nationwide network of financial centers.
Access to know-how: In partnership with
online education innovator Khan Academy,
we offer BetterMoneyHabits.com. This
online financial education resource — free,
objective and open to all — is a tangible
demonstration of our commitment to help
everyone better under stand their money.
Easy ways to invest for the future: We offer
financial advice and guidance through Merrill Edge™
that combine the investment insights from
Merrill Lynch Wealth Management and the ease
and convenience of banking with Bank of America.
Specialized expertise: Nearly 7,000
specialists deliver as one team in our financial
centers to proactively offer advice and solutions
to our clients who need more personalized
expertise for buying a home, running a small
business or investing for the future.
Financing home ownership: Bank of America’s
mortgage and home equity products help
customers purchase a home and responsibly
access home equity.