Bank of America 2012 Annual Report Download - page 13
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Bank of America 2012 Annual Report 11
Meeting client needs: Within Merrill Lynch Wealth
Management and U.S. Trust, we begin with a dialogue
that grows into an ongoing collaboration between the
advisor and client. We listen to our clients to set priorities and
agree on a personalized approach to help them achieve their
goals. Whether we are helping a client manage investments or
risk within a portfolio, transfer wealth to the next generation,
or plan a fulfi lling life a er retirement, our advisors can offer
a wide range of capabilities to clients, including investments,
wealth structuring, cash management and credit.
A passion for building and preserving wealth.
The cornerstone of our wealth management practice
is the personal relationship our advisors offer our
clients. Building on that relationship, we design
our wealth management solutions and services to
meet our clients’ unique needs at every stage of
their fi nancial lives, whether we are helping a client
map out a strategy for retirement, or managing
the fi nancial estate of a business owner and
philanthropist. Our Merrill Lynch and U.S. Trust advisors
take the time to understand each client’s specifi c
goals, and then bring the full power of our fi rm to
each client relationship through our investment,
banking and retirement products.
Personalized wealth management and trust
services: The wealth management businesses of Bank
of America bring personalized fi nancial advice and
services to millions of clients. Through the years, our combined
fi rms have helped our clients build, preserve and pass on their
wealth, and we have stood by them in periods of hardship and
uncertainty. Our commitment to our clients in every interaction
is to deliver expertise and advice that are based on judgment,
trust and time-honored values.
Expert insight: Information is critical in today’s fast-
paced world. We bring the leading experts, insights
and analysis to our advisors and clients, so that clients
can better gauge how developments in markets, economies and
countries around the world will impact them personally.