Bank of America 2012 Annual Report Download - page 9

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Bank of America 2012 Annual Report 7
Investing: We can help our customers by introducing
them to the Merrill Edge® investing and trading platform,
where they can invest with confi dence. Merrill Edge
offers access to a full range of Merrill Lynch investment and
Bank of America banking products to provide customers with
the capabilities and expertise they need for every life stage or
nancial decision.
Specialized service: It’s not just about checking
accounts. We’re connecting customers to a growing
team of nearly 6,200 specialists in investment
management, small business lending and home loans. We’re
adding more of these specialists this year in banking centers
and centralized locations.
Top mobile platform: With the Bank of America
Mobile Banking app, customers can check balances,
deposit checks, transfer funds, pay bills and nd nearby
banking centers and ATMs anytime, anywhere. It’s like having
a banking center in your smartphone.
Credit solutions: We’re an active and responsible
lender, ready to offer appropriate credit solutions for
our customers. Whether a customer needs a line of
credit, credit card or home loan, the credit terms offered by
Bank of America are clear and easy to understand.
Consumer banking that brings it all together.
By listening to our customers and understanding
what they want from a nancial partner, weve built
a full range of consumer nancial products and
services designed to help meet their needs. Where
we really add value is helping our customers put it
all together. We make it easier for our customers to
do their banking, and we provide access to guidance
and solutions that match their nancial goals and
lifestyles. It helps that our products and services
are among the most innovative in the industry,
all developed with the goal of making banking
with us clear, straightforward and rewarding.
$