Bank of America 2010 Annual Report Download - page 25

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23
59%
44%
35%
6%
15%
2010 Total Net Revenue Per Line of Business1 (dollars in billions) Our customers
provide the foundation
for opportunity:
2010 Net Income (Loss) Per Line of Business (dollars in billions)
Revenue Contribution by Client View
Deposits
Global Card Services
Home Loans and Insurance
Revenue: $49.4 Billion
Companies and Institutional Investors
Revenue: $39.4 Billion
All Other2
Revenue: $5.9 Billion
Global Wealth & Investment Management
Revenue: $16.7 Billion
Consumers
Total Revenue1: $111.4 Billion
Consumers
•฀฀57฀Million฀Consumer฀and฀Small฀
Business Relationships
•฀5,856฀Retail฀Branches
•฀19,700฀Wealth฀Advisors
•฀$2.2฀Trillion฀in฀Client฀Balances
•฀$643฀Billion฀in฀Loans
•฀$699฀Billion฀in฀Deposits
Companies
•฀158,000฀Business฀Banking฀Clients
•฀40,000฀Middle฀Market฀Clients
•฀10,000฀Corporate฀Clients
•฀฀$297฀Billion฀in฀Funded฀Loans฀
and Leases
•฀$311฀Billion฀in฀Deposits
Institutional Investors
•฀12,000฀Institutional฀Clients
•฀฀3,200฀Companies฀Researched฀
in 60 Countries
•฀Primary฀Dealer฀in฀15฀Countries
•฀$414฀Billion฀in฀Trading-Related฀Assets฀
$(10.0)
$(7.5)
$(5.0)
$(2.5)
$0.0
$2.5
$5.0
$7.5
$1.4
$(6.6)
$(8.9)
$3.2
$6.3
$1.3
$1.1
All
Other2
Global Wealth &
Investment
Management
Global
Banking &
Markets
Global
Commercial
Banking
Home
Loans &
Insurance
Global
Card
Services
Deposits
1 FTE basis
2 All Other consists primarily of equity investments,
the residential mortgage portfolio associated with asset
and liability management (ALM) activities, the residual
impact of the cost allocation process, allowance for
credit losses and the cost allocation processes, Merger
and Restructuring Charges, intersegment eliminations,
fair value adjustments related to structured liabilities
and the results of certain consumer finance, investment
management and commercial lending businesses that
are being liquidated.