RBS 2009 Annual Report Download - page 15
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13RBS Group Annual Report and Accounts 2009
Our strategic plan and progress
Our strategy is simple and
its concepts are well tested
in this and other industries.
Its implementation, however,
constitutes one of the largest
and most far reaching
company restructurings yet
seen globally.
We aim to remake RBS as one of the world’s
most admired, valuable and stable universal
banks. Driven by market-leading businesses in
large customer-driven markets, RBS targets a
15%+ sustainable return on equity from a stable
AA category risk profile and balance sheet.
We are concentrating RBS around the competitive
strengths we enjoy in each of our Core businesses.
We are focusing on what we are good at and
making it better. At the same time we are reducing
our balance sheet, risk and funding exposures
through massive restructuring and are reducing
both scale and scope in areas where we are not
naturally strong. We are re-engineering cost
structures and have embarked on overdue business
investment. Management and cultural change has
also been comprehensive.
Andrew MacInnes
RBS customer for 33 years
For years Andrew has wanted to ride his motorbike across South
Africa. This time last year he came to see us and we helped him
put a savings plan together. Soon he’ll be on his way for real.